The question we get asked a lot is “My business is very small. Do I really need a website?”
That is a good question. In fact, it’s one of the most important and most frequently asked questions of the digital business age.
Our answer is YES, if you have a business, you should have a website. Period. No question. Without a doubt.
You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost.
One of the great things about the internet is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger company. The inverse is also true. We have seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility.
Your site speaks volumes about your business. It either says, “Hey, look, we take our business so seriously that we have created this wonderful site for our customers!” or it screams, “Hey, look, I let my 10-year-old nephew design my site. Good luck finding anything!”
If you have a product that you sell offline, don’t be so quick to dismiss your product as one that can’t be sold online. Nowadays, there’s very little that can’t be sold over the internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, we will figure out how to sell it online.
The cost of your website is a one-time investment for a tool you own and can continue to use for communication and marketing indefinitely. It is always up – and always accessible.
Some of our recently developed websites are listed below, click on each link to visit the website.